Privacy policy

This Privacy Policy explains how Primo Goods ("we", "us", or "our") collects, uses, and shares personal information when you visit, use, or make a purchase from primo-goods.com or any related services (the "Services"). It also explains your rights and how to contact us about your information.

Last updated: 1 January 2026

1. Personal information we collect

We collect personal information about you in the following categories:

  • Contact details — name, billing and shipping address, email, phone number.

  • Order details — products purchased, order number, payment method.

  • Account details — if you create an account: username, password (hashed), preferences.

  • Communications — any messages or attachments you send to support@primo-goods.com or our contact form.

  • Device and usage data — IP address, browser type, device identifiers, pages visited, time on page, referring URL.

  • Cookies and similar technologies — see "Cookies" below.

We do not store full payment card numbers — payment processing is handled by our payment partners (e.g. Shopify Payments, PayPal) under their own security and compliance standards.

2. How we collect your information

  • Directly from you — when you place an order, create an account, fill out a form, or email us.

  • Automatically — cookies, log files, and analytics tools record information when you use our Services.

  • From our service providers — payment processors, shipping carriers, and analytics vendors share information with us so we can fulfill your order.

  • From third-party sources — we may receive information from advertising and marketing partners.

3. How we use your information

  • Fulfil your order — process payments, ship products, send confirmations and tracking updates.

  • Customer support — respond to questions, returns, warranty claims.

  • Marketing — send you product news and offers, but only if you've opted in. You can unsubscribe at any time using the link in any of our emails.

  • Fraud prevention — verify identity, screen for suspicious activity, and protect both you and us.

  • Improve our Services — analytics help us understand what's working and what isn't.

  • Legal compliance — respond to lawful requests, enforce our Terms of Service, and meet our obligations.

4. How we share your information

We share personal information only as needed to operate our business:

  • Shopify — our e-commerce platform hosts the store; your order and account data are processed through Shopify's infrastructure.

  • Payment processors — to charge your card and prevent fraud.

  • Shipping carriers — to deliver your order (name and address shared with the carrier).

  • Service providers — email, customer-support, and analytics vendors that help us operate.

  • Legal & safety — when required by law, court order, or to protect rights and safety.

  • Business transfers — if we sell or merge the business, your information may be transferred to the new owner under the same Privacy Policy.

We do not sell your personal information for cash. Some sharing for advertising or analytics may qualify as a "sale" or "sharing" under California law — see "Your rights" below to opt out.

5. Cookies

We use cookies and similar technologies to keep you logged in, remember items in your cart, measure traffic, and (if you've consented) personalise marketing. You can disable cookies in your browser settings — note that some parts of the site may not work properly without them.

6. Third-party websites and links

Our Services may link to other websites we don't operate. We're not responsible for the privacy practices of those sites — please review their own policies before sharing information with them.

7. Children's data

Our Services are not directed at children under 16. We don't knowingly collect personal information from anyone under 16. If you believe we have, please email support@primo-goods.com and we'll delete it.

8. Security & retention

We use reasonable administrative, technical, and physical safeguards to protect your information. No method is 100% secure, however, so we cannot guarantee absolute security. We retain personal information for as long as needed to provide our Services, comply with our legal obligations, resolve disputes, and enforce our agreements.

9. Your rights

Depending on where you live, you may have the right to:

  • Access the personal information we hold about you

  • Correct inaccurate information

  • Delete your information ("right to be forgotten")

  • Receive a portable copy of your information

  • Opt out of targeted advertising and marketing

  • Withdraw consent (where consent is the legal basis)

To exercise any of these rights, email support@primo-goods.com with the subject line "Privacy request". We'll verify your identity and respond within 30 days.

10. International transfers

Your information may be transferred to, stored, and processed in countries other than your own. Where required, we use Standard Contractual Clauses or equivalent safeguards to protect international data transfers, including for users in the EU and UK.

11. Complaints

If you have a complaint about how we handle your data, email us first at support@primo-goods.com — we'll do our best to resolve it. If you're not satisfied, you can file a complaint with your local data-protection authority.

12. Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top will reflect the most recent version. For material changes we'll provide notice through our Services or by email.

13. SMS Marketing Privacy

This section explains how we handle information specifically related to our SMS marketing program. It works as an addition to our main Privacy Policy.
1. Information We Collect
When you opt in to our SMS program, we collect:
  • Your name
  • Phone number
  • Email address
  • Order and purchase details
  • Information about how you interact with our messages
2. How We Use Your Information
We use your information to:
  • Send order updates and shipping notifications
  • Deliver marketing messages, promotions, and cart reminders (if you opt in)
  • Improve our products, services, and customer experience
  • Provide customer support
3. SMS Marketing
By providing your phone number and opting in, you agree to receive SMS messages, including order updates, promotions, and cart reminders.
  • Message frequency may vary
  • Consent is not a condition of purchase
  • You can unsubscribe at any time by replying STOP
  • For help, reply HELP
  • Message and data rates may apply
Your phone number and SMS consent will never be sold or shared with third parties for marketing purposes.
4. Sharing Information
We do not sell your personal data. We may share it with trusted partners who help us operate our business, such as:
  • Payment providers
  • Shipping and fulfillment services
  • Marketing platforms (such as Klaviyo)
  • Customer support tools
These partners are only permitted to use your information to perform services on our behalf.
5. Tracking and Cookies
We use cookies and similar technologies to improve your experience, personalize content, and track website activity, including abandoned carts. This helps us send you more relevant messages and offers.
6. Your Rights
You have the right to:
  • Access the personal information we hold about you
  • Request corrections or deletion of your data
  • Opt out of SMS marketing at any time by replying STOP

14. Contact us

Email: support@primo-goods.com
 Hours: Monday–Friday, 9:00–17:00 EST